Personal Data Protection Policy

    1. GENERAL

This Personal Data Protection Policy applies to the Website of Fundação Luso, with registered office in Casa de Morais, Rua Emílio Navarro, 156, 3050-224 Luso, corporate registration and tax payer number 508100518 ("Fundação Luso”) available at

Please read this Personal Data Protection Policy carefully as it contains important information to help you understand our practices about any personal data you share with us or that we, in any way, collect through the Website.

We respect your privacy and are committed to keeping your personal data safe and managing it in accordance with our legal responsibilities under applicable data protection laws.

The Personal Data Protection Policy, together with our Cookie Policy, is integrated in and subject to the Terms and Conditions (the "Conditions").

By accessing, browsing or using the Website you confirm that you have read and agreed with this Personal Data Protection Policy. If you do not agree with the Conditions or this Personal Data Protection Policy, do not use the Website.



You may browse most of the Website without having to provide any Personal Data. For some Website services and purposes you will need to provide Personal Data (such as for contact request). In addition to the Personal Data we ask you, we use certain cookies to collect some information when you visit our Website.

Personal Data requested on the website marked with an asterisk is mandatory. We shall not be able to process your request if you do not provide us with this mandatory data.

Indicated below is the type of Personal Data we collect, the purpose of its use and applicable retention period.

Newsletter subscription – You can subscribe to our newsletter through our Website, thus giving us your consent to send you communications regarding the activities carried out by Fundação Luso. For this purpose we will use the email address you provided us.

If you no longer wish to receive our communications, you may withdraw your consent by cancelling your subscription at any time, using the "unsubscribe" function available in all emails sent you or by sending an email to [email protected].

We will remove your contact details when you have revoked your consent for electronic communications or if you have opposed the processing of your personal data, unless such data is also used or maintained for one of the other purposes described in this Data Protection Policy.


      1. Contact Form. 

Feel free to contact us for any clarification by letter, telephone or email to the contacts shown on our Website or using the Contact Request form also available on our Website.

To follow up on your Contact Request, we need you to provide us with your name and email address. This data will allow us to follow up on your request and contact you.

We use this personal data on the basis of our legitimate interests in following up your request.

The personal data collected through the contact form will be kept for 6 months from the date of replying to your request, enabling us to keep in touch with you for any subsequent developments, after which it will be deleted.

      2. Information about your visit and use of our Website. 

When you visit our Website, we collect certain information, such as the pages you visit, your clicks and views, and your device types, operating system and internet browser. We also keep track of how you use our newsletter, which pages you view and which parts you read, so that we can customize the newsletter according to your preferences. Information about your use of our Website and services allows us to build segments, i.e. groups of site visitors or customers with various common characteristics, such as age group or region. You will probably be added to one of our segments.

We use this personal data as necessary, in accordance with our legitimate interests and, where necessary, with your consent, so that we can promote the activities we carry out and the objectives we pursue and to attract more people and fund our Website (through internet advertisements).

Read more about our cookie policy to learn how personal data collected by cookies is stored.

      3. Maintenance and optimization of our Website.

Your personal data will also be used in the maintenance and analysis of our Website to solve performance problems and improve availability.

We use your personal data for these purposes in the pursuit of our legitimate interests in ensuring and improving the operation of the Website. Read more in our cookie policy on how your personal data is stored in this context.

     4. Participationin study activities. 

We may ask you to participate in market research activities, such as surveys, pilot projects, panels, target groups and others. Depending on the market study activity, we will collect different sets of personal data. Prior to the activity in question, you will be informed of the personal data we will collect and the purpose of its collection.

We will carry out market research activities with your consent or in defense of our legitimate interests, depending on the type and nature of the activity.

Personal Data processed in this context shall be kept for as long as necessary to complete the market study activity in question or after this period if duly stored on an anonymous basis, or if the processing of data has been based on your consent, until you withdraw your consent.

     5. Creation of strategic reports

Personal Data collected by Fundação Luso is accessed and used by HEINEKEN International B.V. and SCC – Sociedade Central de Cervejas e Bebidas, S.A. to create aggregate strategic reports used to identify global opportunities and improve its products and services.

HEINEKEN International B.V. uses this information because it is in our legitimate common interest to identify opportunities globally and improve its products and services. Your information will be kept for a maximum period of 1 year.


As members of a global company, we share personal data and cookie data obtained through your interactions (on the Internet) with the affiliate companies and subsidiaries of the HEINEKEN group for operational and aggregate analysis purposes. We will only share the personal data allowed by the law, which means that we will ask for your prior consent if the law so requires.

The third parties with whom we may share your personal data to help us provide you with what you want on our Website, as well as to manage our Website, are:

  • Heineken group companies, for storage of personal data processed through the Website, due to shared IT systems;
  • Service providers, if we have to resort to providing a certain service or data analysis services;
  • Express mail, transport and services companies, if necessary to provide you with products or services which you requested from us;
  • HEINEKEN International B.V. for elaboration of strategic reports, in which case it acts as the independent data processing officer;
  • Public authorities in order to comply with any legal obligation or court order;
  • The parties to the dispute and respective professional advisors, if we deem them necessary for the declaration, exercise or defense of rights in legal proceedings;
  • A purchaser or interested parties in the acquisition of part of our business;
  • Should HEINEKEN sell all or part of the assets or shares of a HEINEKEN group company including the transfer of personal data to a third party, your personal data may be made available to that third party;
  • In addition, we may use, disclose or transmit your information to a HEINEKEN group company in the event of a restructuring, merger, sale, joint venture, assignment or other form of disposal of all or part of our activity, assets or stocks (in particular in bankruptcy proceedings or similar).


These parties may be established in the European Union or other countries of the European Economic Area, or in another part of the world. Should we have to transfer personal data outside the EEA, we will ensure an adequate level of protection of the transferred data. Our service providers are required to take appropriate measures to protect the confidentiality and security of personal data.


We have taken appropriate security measures to prevent your Personal Data from being accidentally or unlawfully lost or used, accessed, altered or disclosed without authorization. In addition, access to your personal data is limited to employees who, for professional reasons, need them, subject to the duty of confidentiality.

Unfortunately, it is not possible to guarantee full security of information transmissions over the Internet, so please note that information security depends in part on the security of the computer you use to communicate with us and the security you apply to protect account information and passwords. Therefore, we ask you to ensure adequate protection of this information.

Our Website may include links to third-party websites, extensions and applications. Clicking or activating these links may allow those third parties to collect or share data about you. We do not have to control these third-party sites, extensions or applications, nor are we responsible for their privacy statements. We advise you to read the privacy statement of each site you visit and each third-party service or application you use.



The Personal Data which you provide us will be kept for as long as legally required or for as long as necessary to provide you with any services requested or for the pursuit of any of the purposes identified in this Policy, under the above-mentioned terms. We will take appropriate measures to destroy or anonymize the personal data we hold if no longer necessary for the purposes set out above or after the defined retention period.

     6. COOKIES

Some of the information referred to in this Data Protection Policy is collected through the use of Cookies. Cookies are small text files that contain small amounts of information which is transferred and can be stored on your device, e.g. on your computer (or on other electronic devices, such as a smartphone or tablet).

These cookies are often necessary to remember your account settings, adopted language and country, but also enable us to measure and analyze your behavior on our Website and display personalized advertising on our Website or on third-party websites. When necessary, we will ask for your consent to use cookies. For more information about which cookies we use and how we use them, please read our Cookie Policy.


You may choose to share information available on our Website through social networks such as Facebook, Instagram or Twitter. This means that the information you share, with your name and preferences, will be visible to visitors to personal pages. We advise you to carefully read the data protection policies of the social networks in question because they are applicable to the processing of your Personal Data by these third parties.



If your personal data is subject to the General Data Protection Regulation (GDPR) or to the extent applicable by local law, you have the right to request access, rectification and deletion of your personal data, as well as to oppose the processing, to request the limitation of processing, and, possibly request its portability, in accordance with the legal requirements. You also have the right to lodge a complaint with the National Data Protection Authority in Portugal.

You will always have the right to oppose the use of your Personal Data for marketing communications, and when you do so, we will duly handle your request. You may also, at any time, withdraw your consent for processing your personal data, when the processing of such data was previously authorized for certain purposes. However, the withdrawal of consent does not render unlawful the data processing carried out under the previously granted consent.

Please note that if you exercise any of the above-mentioned rights, you may no longer be able to use the services available on our Website, in whole or in part.

    9. UPDATES

We will keep this Data Protection Policy under review, updating it from time to time. Any changes to this Data Protection Policy will be posted on this page and, if possible, communicated to you.

    10. CONTACTS

Personal Data holders may exercise their rights free of charge and at any time. If you have any questions or objection on how we process your personal data, or would like to submit a complaint about this Data Protection Policy, please write to us:

By email[email protected]

By registered mail:

Fundação Luso, Casa de Morais, Rua Emílio Navarro, 156, 3050-224

Please remember that we may ask you for proof of identification when you send us a request to verify your identity.

Heineken International B.V. is responsible for data processing for strategic analysis purposes. If you have any questions, objection to the use of your Personal Data or wish to exercise any of your rights in relation to your Personal Data, or submit a complaint regarding the use or processing of your Personal Data, please contact us at [email protected] with your request.

The latest version of this Personal Data Protection Policy is dated 04/02/2022.